Monday, July 5, 2010

The Sweet Stuff

For most people, the holidays are still a long way off. For business professionals and marketing teams now is the time to start planning the holiday cards and gifts to be sent. While most companies elect to continue the annual tradition of selecting, printing and mailing company holiday greetings the question sometimes arrises as to what constitutes an appropriate gift for certain clients or vendors. Without knowing someone's personal interests the selection process can be a bit daunting. There is, however, an option that most everyone enjoys... chocolate!

While there are a number of great boxed chocolate options available, one thing to consider when sending them as a company gesture is product personalization. An expensive box of chocolates is always nice to receive, but sitting on someone's office desk it may not be obvious who sent them and this is a lost opportunity for company marketing and/or branding. If the chocolates sitting on that same desk are imprinted with a personalized message or company logo odds significantly increase that co-workers stopping by are left with a sweet impression of your company. When considering a gift of the sweet stuff, take into account the return on your gift investment.

There are, of course, a variety of options from which to choose. Here are a few to get you started in your selection process.







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