Monday, July 12, 2010

Print Grows Trees!?

For quite a while now most Americans have been bombarded with eco messages on how to save Mother Earth by consuming fewer products that require natural resources to be made. Recycling has become a common household routine along with the use of energy saving electronics and appliances. People have also begun the shift from paper to digital in an effort to prevent over use of paper products.

I have always understood that the goal of using less paper was to decrease the product demand which would then, in turn, decrease the number of trees being harvested to create paper. It all seemed very logical to me... until I recently read an article on how the use of paper actually helps to sustain and maintain trees. Really?!

The basic premise of the article explains that although paper consumption does require the harvesting and processing of our precious forest resource, most of the trees utilized in the process come from tree farms. When a tree is cut on such a farm, it is replaced by a new tree ensuring that the farm is constantly filled with tree growth. With the decline in the use of print, the farmers who own and operate these tree farms are increasingly faced with financial challenges and forced to consider alternative options to make a living. Unfortunately, most of these alternative options involve the removal of the trees - without replenishment. Whether they remove the trees to farm alternative crops or sell the land to developers, either way the result for Mother Earth is another patch of land without the ecological benefits of trees.

Consider for a second the basic economic principle of supply and demand. If consumption of paper goods began to increase - creating a demand for the trees - these farmers would not need to consider alternative uses for their land. Maintaining the tree farms, in turn, ensures that these acres of land are continually populated with trees delivering their wonderful ecological boons. I am not, of course, suggesting that we return to the days of irresponsible consumption. Paper use should still be conducted in combination with the eco-friendly habits we have recently acquired. Opt for products using recycled content and recycle your used paper goods when they have completed their contribution to your life. Most of all - stop feeling guilty for the paper you use. Every piece that you use helps keep a farmer - and his trees - in the field!

For additional information on this education campaign, check out this site:

Monday, July 5, 2010

The Sweet Stuff

For most people, the holidays are still a long way off. For business professionals and marketing teams now is the time to start planning the holiday cards and gifts to be sent. While most companies elect to continue the annual tradition of selecting, printing and mailing company holiday greetings the question sometimes arrises as to what constitutes an appropriate gift for certain clients or vendors. Without knowing someone's personal interests the selection process can be a bit daunting. There is, however, an option that most everyone enjoys... chocolate!

While there are a number of great boxed chocolate options available, one thing to consider when sending them as a company gesture is product personalization. An expensive box of chocolates is always nice to receive, but sitting on someone's office desk it may not be obvious who sent them and this is a lost opportunity for company marketing and/or branding. If the chocolates sitting on that same desk are imprinted with a personalized message or company logo odds significantly increase that co-workers stopping by are left with a sweet impression of your company. When considering a gift of the sweet stuff, take into account the return on your gift investment.

There are, of course, a variety of options from which to choose. Here are a few to get you started in your selection process.